Cookie Policy



When you visit our website, information about you is collected. This information is used to customize and improve our content and to create more value with the ads that appear on the page. If you do not want information about you to be collected, you should delete your cookies and refrain from further use of the website in question. In the sections below, we have elaborated what kind of information is collected, its purpose, and which third parties have access to it.


The website uses "cookies", which is a text file that is stored on your computer, mobile, etc. for the purpose of recognizing it, remembering settings, performing statistics and targeting ads. However, cookies shall not contain malicious code such as virus.

It is possible for you to delete or block cookies. You can do this by following these instructions: How to Clear the Cache and Cookies in Your Web Browser

If you follow the instructions and delete or block cookies, then the ads you see will only become less relevant to you, while they will appear more frequently. At the same time, you may also discover that the website chosen by you does not work in an optimal way, and that you cannot access some of its content.

The website contains cookies from third parties, which to varying degrees may include:

Google Analytics:

Google Privacy Policy
At Google, we take very seriously the trust you place in us and our responsibility to protect your data and personal information. One of the ways we can live up to this responsibility is by telling you what information we collect when you use our products and services, why we collect it, and how we use it to give you a better experience. In Google's Privacy Policy and Principles, we describe how we process personal information when you use Google's products and services, including Google Analytics.

Google Analytics cookies and IDs
Google Analytics primarily uses first-party cookies to report visitor (also "user") interactions on Google Analytics customers' websites. As a user, you have the option to deactivate cookies or delete a specific cookie. Get more information

Google Analytics also supports an optional browser add-on , which - when installed and enabled - disables Google Analytics measurements on all websites visited by users. Note: This add-on only disables Google Analytics measurements.

Where a website or application uses Google Analytics for Apps or the Google Analytics for Firebase SDKs, Google Analytics collects an app-instance identifier — a randomly generated number that identifies a unique installation of an application.  Whenever a user resets their Advertising Identifier (Advertising ID on Android, and ID for Advertisers on iOS), the app-instance identifier is also reset. 

In the case of websites or apps where Google Analytics is implemented in conjunction with other Google advertising products, e.g., Google Ads, other advertising IDs may also be collected. Users can opt out of this feature and manage their cookie settings using Ad settings . Get more information

Google Analytics also collects Internet Protocol (IP) addresses to provide and protect the security of the service, and to give website owners a sense of which country, state, or city in the world their users come from (also known as "IP geolocation").  Google Analytics offers a method for masking collected IP addresses (see more information below), but it is important to note that website owners have access to users' IP addresses even if the website owners do not use Google Analytics.


Cookie declaration



Personal information is all kinds of information that to some extent can be attributed to a specific person. When you use our website, we collect and process a number of such information. It happens e.g. by ordinary interactions on the website, such as that you sign up for our newsletter, participate in a competition / survey, register as a new user / subscriber or by other use of services or purchases via our website.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and which pages you click on. To the extent that you give explicit consent and enter the information yourself, which we also process: Name, phone number, email, address and payment information. This typically happens when you create a login or when purchasing on the site.


We process your personal data securely and confidentially in accordance with applicable law, including the Personal Data Ordinance and the Data Protection Act.

Your information will only be used for the purpose for which it was collected and will be deleted when that purpose is fulfilled or is no longer relevant.

We have taken technical and organizational measures against your information being accidentally or illegally deleted, published, lost, degraded or come to the knowledge of unauthorized persons, misused or otherwise processed in violation of the law.


The information is used to identify you as a user and show you the ads that will be most relevant to you, to register your purchases and payments, as well as to be able to provide you with the services you have requested, such as receiving newsletters. In addition, we use the information to optimize and improve our services and content.

Period of storage

We retain information for the period permitted by law and we delete it when it is no longer needed or relevant. The period depends on the nature of the information and the background for storage. It is therefore not possible to provide a general time frame for when the information will be deleted.

Disclosure of information

Data about your use of the website, which ads you receive and possibly click on, geographical location, gender and age segment, etc. are passed on to third parties to the extent that the information is known, and if we use third parties. You can see which third parties are involved in the section on Cookies above. The information is used for targeted advertising.

In addition, we use a number of third parties for the storage and processing of data. These third parties process information solely on our behalf and may not use it for their own purposes.

Disclosure of personal information, such as name, e-mail address, etc. will only take place if you give your consent. We only use data processors in the EU or in countries that can provide your information with adequate protection.

Insights and complaints

You have the right to be informed of the personal data we process about you in a standard format (data portability). You can also object to the use of the information at any time. You can also revoke your consent for information about you to be processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries about this can be made to: . If you want to complain about our processing of your personal data, you also have the opportunity to contact the Danish Data Protection Agency.

If you no longer wish us to process your personal data, or to restrict the processing of your personal data, you can also send us a request to the above e-mail address.


The website is owned and published by:

PowerMax A/S

Industrivej 50
DK-6740 Bramming

Telephone: +4538411100

Revised: April 2021