Personnel data policy

1. INTRODUCTORY REMARKS

1.1 Purpose

1.1.1. At PowerMax A/S (hereinafter "PowerMax", "us", "our", "we"), we will continue to process different personal information about you electronically / automatically. We are therefore obliged to inform you on what information about you we collect, register, pass on or otherwise process.

1.1.2. When you use PowerMax 'website www.powermax.dk or otherwise contact or interact with us, we, as data controller, process various personal information about you.

1.1.3. The purpose for the processing of your information is, generally, the administration of your customer relationship, including delivery of agreed services, obligations, etc. 

1.1.4. In this personal data policy, you can therefore read about how we process information about you in connection with your use of www.powermax.dk, when you sign up for a newsletter, when you enter into a contract / agreement with us or when you otherwise contact us, as well as when we receive information about you from third parties. For all the personal data mentioned below, it applies that this information is processed in accordance with the guidelines and framework stipulated by the data protection legislation.

1.1.5. Our website also uses cookies and similar technologies to collect and process information about our visitors' use of our website and services. If you want to know more about our use of cookies and similar technologies, you can read about this in our Cookie Policy, which you will find here .

1.1.6. You are always welcome to contact us at info@powermax.dk if you have questions regarding our processing of personal data. See also section 8 below, where we describe your rights and have provided additional contact information.

 

2. PROCESSING OF PERSONAL INFORMATION IN RELATION TO CUSTOMERS, ETC.

2.1. The Company Representative

2.1.1. When you enter into a contract / agreement with us or you are our existing customer, partner, supplier, etc., we create your profile (and that of the company you represent), classifying you as a debtor / creditor in our IT system. Here we register a number of different personal information basically entered by yourself.

2.1.2. We register, among other things, identification information, including your name, job title and your duties, as well as your contact information, including work phone number(s), your work email address, or other personal information that you may wish to provide us with.

2.1.3 We do not resell personal information and do not pass it on to others. Your personal information is only registered in our customer directory.

2.1.4. The legal basis for the processing of your information is our legitimate interest in being able to fulfill the contract / agreement that we have entered into with the company that you represent, including being able to contact you and deliver the products / services that we have agreed to deliver. Similarly, we may use your contact information when invoicing the company, you represent. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(f) of the Data Protection Regulation (EU Regulation No. 2016/679 of 27 April 2016).

2.1.5. The information in our system can be linked with information about other customers, partners, suppliers, website visitors, etc., in order to produce statistics and make inventories.

2.1.6. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(f) of the Data Protection Regulation. Our legitimate interest is the potential optimization of our current services or the development of new services that the processing is trying to achieve.

2.2. Customer relationship as a sole proprietorship / private person

2.2.1. Private person implies not only a human individual but also sole proprietorship. This is because in practice it is not possible to distinguish between information about the owner as an individual and information about the company.

2.2.2. When you enter into a contract / agreement with us or you are an existing customer of PowerMax as a private person, we create your profile classifying you as a debtor / creditor in our IT system. Here we register a number of different personal information basically entered by yourself.

2.2.3. We register, among other things, identification information, such as your name, your contact information, including work phone number(s), address, email address, CVR number, or other personal information that you may wish to provide us with. We also register relevant payment information and can collect credit information on you.  

2.2.4. Our legitimate interest in the processing of your information can be explained by the necessity to fulfill the contract / agreement that we have entered into with you. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(b) of the Data Protection Regulation.

2.2.5. The information in our system can be linked with information about other customers, in order to produce statistics and make inventories.

2.2.6. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(f) of the Data Protection Regulation. Our legitimate interest is the potential optimization of our current services or the development of new services that the processing is trying to achieve.

 

3. PROCESSING OF PERSONAL DATA IN OTHER CONTEXTS

3.1. Inquiries

3.1.1. When you contact us by email or otherwise, your inquiry will sometimes contain personal data, such as contact information, your affiliation with a certain company, or other personal information that you may wish to provide us with. Among other things, we process this information in order to understand the essence of your inquiry and respond accordingly.

3.1.2. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(f) of the Data Protection Regulation. In this case, our legitimate interest in the processing of your information can be explained by the necessity to answer your inquiry.

3.2. If you contact us as a private person - as part of an existing customer relationship with us, our legitimate interest will be to fulfill the contract / agreement that we have entered into with you. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(b) of the Data Protection Regulation.    

3.2.1. We may also use your inquiry, as well as your personal information contained therein, as part of the optimization of our current services or for the development of new services, e.g., by compiling statistics on received inquiries or anonymizing inquiries received in order to use them at a later date.

3.2.2. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(f) of the Data Protection Regulation. Our legitimate interest is the potential optimization of our current services or the development of new services that the processing is trying to achieve.

3.3. Customer portal ( www.powermax.dk )

3.3.1. When you register in our customer portal, certain personal information about you is processed, e.g. your contact information, your affiliation with a particular company, or other personal information that you or others may provide to us. We process this information in order to allow you to use our customer portal.

3.3.2. If you are a representative of a company, the legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(f) of the Data Protection Regulation. Our legitimate interest is the fulfillment of the agreement we have entered into with the company that you represent, which includes giving you a user access to and letting you use our customer portal.

3.3.3. If you are a sole proprietorship, the legal basis for the fulfillment of the contract / agreement is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(b) of the Data Protection Regulation.

3.3.4. We may also use information related to the user, and thus your personal information contained therein, as well as information about your use of our customer portal as part of the optimization of our current services or for the development of new services, e.g., by compiling statistics on received inquiries or anonymizing inquiries received in order to use them at a later date.

3.3.5. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(f) of the Data Protection Regulation. Our legitimate interest is the potential optimization of our current services or the development of new services that the processing is trying to achieve.

3.4. Newsletters

3.4.1. If you subscribe to our newsletter, we register your e-mail address and other contact details, if applicable, which may constitute personal data, in order to send you our newsletters and offers. In some cases, we also record other information that you specifically provide us with.

3.4.2. We use these additional data in order to customize the offers and news we send you.  

3.4.3. The legal basis for the above processing is the consent you give when you subscribe to our newsletter. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(a) of the Data Protection Regulation. 

3.4.4. You can always revoke your consent. This can be done by contacting us via the contact information provided in section 8.1 below. As a rule, we process the personal data until you withdraw your consent to receive our newsletters.

3.5. Cookies

3.5.1. Our website also uses cookies and similar technologies to collect and process information about our visitors' use of our website and services. If you want to know more about our use of cookies and similar technologies, you can read about this in our Cookie Policy, which you will find here .

3.5.2. The legal basis is your consent given pursuant to the cookie executive order (executive order No. 1148 of 9 December 2012 on requirements for information and consent when storing or accessing information in end users' terminal equipment).

 

4. INFORMATION RECEIVED FROM THIRD PARTIES

4.1.1. Sometimes we may receive personal information about you from third parties, such as your employer or your colleagues. This may include your contact information and information about your affiliation with your employer. Sometimes we may record the information we receive from third parties about you in our IT system or elsewhere as a potential lead or representative of a company, so that we can contact you with information about offers for our services, as well as regarding our ongoing customer relationships with the company you represent.

4.1.2. Our authority to process information as described in clause 4.1.1 is necessary for the pursuit of our legitimate interests. Our legitimate interests are (i) the potential sale of our products and / or services, as well as (ii) being able to contact you, possibly in your capacity as contact person for a company that you represent. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(f) of the Data Protection Regulation.

4.1.3. We may also use information received from third parties, which may include your personal information, as part of the optimization of our current services or for the development of new services, e.g. by compiling statistics on received inquiries or anonymizing inquiries received in order to use them at a later date.

4.1.4. Our authority to process information as described in clause 4.1.3 is necessary for  the pursuit of our legitimate interests.  Our legitimate interest is the potential optimization of our current services or the development of new services that the processing is trying to achieve. The legal basis is the Data Protection Act, section 6, subsection 1 - in accordance with section 6, subsection 1(f) of the Data Protection Regulation.

 

5. RECIPIENTS AND DISTRIBUTION, ETC.

5.1. Recipients

5.1.1. Certain information is stored in our data processors, in connection with the operational and IT security tasks (e.g. backup, website hosting, etc.). We solve these tasks remotely.  The storage of the information by our external partners (data processing companies) is subject to the rules specified in the Personal Data Ordinance and the Data Protection Act. Data processing agreements have been concluded with the data processing companies, in order to ensure that your personal information does not fall into the hands of unauthorized persons.

5.1.2. In principle, we do not pass on personal data covered by this policy to third parties without your consent, unless we are required to do so by law or if this is necessary to pursue the purposes described above. Our legal basis for such disclosure is, in principle, the same as described above in relation to our own processing.

5.1.3. In specific cases, your personal information may be passed on to our external lawyers for the purpose of solving a specific task. For example, this may be a case where you are involved and where PowerMax needs legal assistance, because your personal information must be used by the lawyers of our company.

5.2. Transfer to third countries

5.2.1. Information attached to newsletters is transferred to countries outside the EU / EEA. This is because our marketing platform is located in the United States.

5.2.2. The transfer of your personal information to the United States is based on EU-US Privacy Shield on the transfer of personal data to third countries, thereby guaranteeing an adequate level of protection. You can get a copy of the transfer basis in English if you contact us (see our contact information in section 8 below)

 

6. STORAGE LIMITATION

6.1. Deletion policy

6.1.1. At PowerMax, we have developed a policy that describes how and when we delete personal information. If you want to know more about our deletion deadlines, you can always contact us in accordance with information in section 8.

6.2. Request for deletion

6.2.1. When you contact us with a request to have your personal information corrected or deleted, we investigate whether the necessary conditions are met, and if so, we will implement changes or deletion as soon as possible.

 

7. YOUR RIGHTS

7.1. You have certain rights under the Data Protection legislation in connection with our processing of your personal information.

7.2. In this connection, you have the right to:

7.2.1. request access to the information we process about you (in accordance with section 15 of the Personal Data Regulation);

7.2.2. request that we correct the personal data we process about you (in accordance with section16 of the Personal Data Regulation);

7.2.3. request that we delete the personal data we process about you (in accordance with section 17 of the Personal Data Regulation);

7.2.4. request that we restrict our processing of your personal data (in accordance with section 18 of the Personal Data Regulation);

7.2.5. request data portability to the extent that this may become relevant (in accordance with section 20 of the Personal Data Regulation); and

7.2.6. object to our processing of your personal data (in accordance with section 21 of the Personal Data Regulation).

 

8. CONTACT INFORMATION

8.1. You always have the opportunity to contact us if you have questions about anything mentioned above or about your rights under the Data Protection legislation.

PowerMax A/S

Industrivej 50
DK-6740 Bramming
Phone: 38 41 11 00
E-mail: info@powermax.dk

8.2. You can read more about Data Protection legislation and your rights on the Danish Data Protection Agency's website www.datatilsynet.dk . The Danish Data Protection Agency is the authority that can ultimately assess whether your personal data is processed legally - for example, as part of a complaint.

8.3. The Data Inspectorate's contact information:

Datatilsynet

Borgergade 28, 5.
DK-1300 Copenhagen K Phone: 33 19 32 00
dt@datatilsynet.dk.

Please also see  https://www.datatilsynet.dk/om-datatilsynet/kontakt/ .

Revised: April 2021